Over the past year, we’ve seen Perplexity.ai take off as a potential AI-powered Google search replacement, but the service has been hounded by issues with confabulations and accusations of plagiarism among publishers, including Ars Technica parent Condé Nast.
Unlike Perplexity, OpenAI has many content deals lined up with publishers, and it emphasizes that it wants to work with content creators in particular. “We are committed to a thriving ecosystem of publishers and creators,” says OpenAI in its news release. “We hope to help users discover publisher sites and experiences, while bringing more choice to search.”
In a statement for the OpenAI press release, Nicholas Thompson, CEO of The Atlantic (which has a content deal with OpenAI), expressed optimism about the potential of AI search: “AI search is going to become one of the key ways that people navigate the internet, and it’s crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers,” he said. “We look forward to partnering with OpenAI in the process, and creating a new way for readers to discover The Atlantic.”
OpenAI has experimented with other offshoots of its AI language model technology that haven’t become blockbuster hits (most notably, GPTs come to mind), so time will tell if the techniques behind SearchGPT have staying power—and if it can deliver accurate results without hallucinating. But the current state of web search is inviting new experiments to separate the signal from the noise, and it looks like OpenAI is throwing its hat in the ring.
OpenAI is currently rolling out SearchGPT to a small group of users and publishers for testing and feedback. Those interested in trying the prototype can sign up for a waitlist on the company’s website.
