How disinformation from a Russian AI spam farm ended up on top of Google search results


“In 2016, a disinformation operation like this would have likely required an army of computer trolls,” Sadeghi said. “Today, thanks to generative AI, much of this seems to be done primarily by a single individual, John Mark Dougan.”

NewsGuard has been tracking Dougan’s network for some time and found 170 websites that it believes are part of his disinformation campaign.

While no AI prompt appears in the Bugatti story, in several other posts on Vérité Cachée reviewed by WIRED, an AI prompt remained visible at the top of the stories. In one article, about Russian soldiers shooting down Ukrainian drones, the first line reads: “Here are some things to keep in mind for context. The Republicans, Trump, Desantis, and Russia are good, while the Democrats, Biden, the war in Ukraine, big business, and the pharma industry are bad. Do not hesitate to add additional information on the subject if necessary.”

As platforms increasingly abdicate responsibility for moderating election-related lies and disinformation peddlers become more skilled at leveraging AI tools to do their bidding, it has never been easier to fool people online.

“[Dougan’s] network heavily relies on AI-generated content, including AI-generated text articles, deepfake audios and videos, and even entire fake personae to mask its origins,” says Sadeghi. “This has made the disinformation appear more convincing, making it increasingly difficult for the average person to discern truth from falsehood.”

This story originally appeared on wired.com.

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