The previously announced generative AI version of Amazon’s Alexa voice assistant “will be powered primarily by Anthropic’s Claude artificial intelligence models,” Reuters reported today. This comes after challenges with using proprietary models, according to the publication, which cited five anonymous people “with direct knowledge of the Alexa strategy.”
Amazon demoed a generative AI version of Alexa in September 2023 and touted it as being more advanced, conversational, and capable, including the ability to do multiple smart home tasks with simpler commands. Gen AI Alexa is expected to come with a subscription fee, as Alexa has reportedly lost Amazon tens of billions of dollars throughout the years. Earlier reports said the updated voice assistant would arrive in June, but Amazon still hasn’t confirmed an official release date.
Now, Reuters is reporting that Amazon will no longer use its own large language models as the new Alexa’s primary driver. Early versions of gen AI Alexa based on Amazon’s AI models “struggled for words, sometimes taking six or seven seconds to acknowledge a prompt and reply,” Reuters said, citing one of its sources. Without specifying versions or features used, Reuters’ sources said Claude outperformed proprietary software.
In a statement to Reuters, Amazon didn’t deny using third-party models but claimed that its own tech is still part of Alexa:
Amazon uses many different technologies to power Alexa.
When it comes to machine learning models, we start with those built by Amazon, but we have used, and will continue to use, a variety of different models—including (Amazon AI model) Titan and future Amazon models, as well as those from partners—to build the best experience for customers.
Amazon has invested $4 billion in Anthropic (UK regulators are currently investigating this). It’s uncertain if Amazon’s big investment in Anthropic means that Claude can be applied to Alexa for free. Anthropic declined to comment on Reuters’ report.
